Alibaba promoted more goods than eBay and Amazon together each year. In June the founder and CEO of Chinese online marketplace in the Internet, Jack Ma, during a Conference in the China Hangzhou expressed his suspicions to the growing market with counterfeit products.
He is regarded as a dazzling light figure in the business world, invitations to conferences in the United States or Europe are not uncommon in his busy schedule.in 1999, he borrowed $60,000 from friends and created Alibaba, an E-commerce marketplace for companies. Today, Jack is Ma multi billionaire, one of the richest men in China, and also the first Chinese who graced the cover of Forbes magazine.The name of its online marketplace, however, actually comes from “Arabian Nights” and stands for the discoverer of the treasure behind a door that opens on the words “Open sesame”. During this year’s global smart Logistics Summit in Hangzhou, the capital of the eastern Chinese province of Zhejiang, refers MA to counterfeit brand-name products. Even Alibaba was already suspected, to provide manufacturers of counterfeit goods with a market place. Although counterfeits should be prevented, but the OEM manufacturer could now offer the better product for a much better price. OEM – original equipment manufacturer – works on behalf of big companies and brands and the products. The customer is responsible for sales and marketing.
Fashion brands often identical
This applies also in the clock area, show quite a few products from China. With numerous watches of the lower and middle price class, the differences in quality are hardly measurable-which affects Italian designer labels as well as medium-priced watches fashion watches. The similarities in manufacturing and processing a joint production site can hardly be excluded from components or all watches are so striking even in the luxury class. According to Jack Ma, especially the Internet has opened the OEM vendors new opportunities – the worldwide market is directly addressable. Then, a completely new business model has evolved.
If an OEM manufacturer so far depended for revenue generation on his client today is a worldwide distribution channel for direct sales available. The option of the Internet used – while Alibaba is fighting against plagiarism, offer market places like Taobao (also founded by Jack MA) a seemingly immeasurable amount of Fälschungen.Photoshop is the best friend of the provider here, because the brand logos are often retouched for the article photos. Some surprised customer in Europe could come up with the idea, purchase a sterile watch. Then however, the Rolex, Tissot, Omega or Breitling – or a Michael Kors, fossil, Casio or a DKNY, is provided. And indeed, especially when the watches known as fashion brands will quickly clear, many fakes does not differ from the original and actually come from a factory. Not only the components are the same, also the used movement corresponds to fully and completely original.
Production outsourcing as Boomerang
It seems decades acts as an instructor, as over the profit-oriented Western industry with licenses and the constant quest for new products.
Not only technically, companies in Asia have developed, also the quality levels have changed: “the beginning was hard. The companies have not long understood in China and Hong Kong, what we mean by quality. You’ve learned but like and can do today, every quality level desired, with any material”, says an insider in the watch trade. He confirmed the Parallels to the textile industry, where long produced on same machine original and forgery. “Every OEM manufacturer uses this opportunity here. Often, products are used which correspond not the strict requirements of the brand labels, but still contain no visible errors for the customer. Rather than destroy them, thus uses the replica market”, as the Insider.He himself is more than ten years of experience in the business and can produce watches for a wide variety of bulk purchasers such as department stores and tele-shopping channels. With the outsourced production industry in many areas has drawn the competition. Who was previously only in the order, thought about twice today to earn the huge margins at least partly at home. In particular the Chinese manufacturer does not have a guilty conscience. Forge and copy applies here act as a homage to the original and not as criminals.
Internet trading structures
While the original manufacturer (short for OEM) only slowly comprehend direct sales over the Internet as an opportunity, the shops of the replica industry run for years on the Internet. Similar as with the original products there’s wholesalers, who sell their wares also. At the end, webshops are available to the end customers–the order is paid by PayPal or bank transfer-when it comes to properly illegal, even via bit coin, the currency completely anonymous on request. The Darknet troubled by gun purchases into disrepute does its part. It is a gathering place for all illegal, of course counterfeiting are there to buy. This ranges from the listed Rolex or Breitling to the falsified passport for the United States – entry guarantee.
There are ceramic bezel for Rolex watches in the dozen cheaper…
Regularly, the shops are closed, then just have a note on the attorneys who are trying to protect the right of manufacturers here can be found on the Web page. In relevant forums, it is nevertheless immediately announced under which new URL, the shop is available again. The downtime is low – the traders always have a plan B in the drawer.
High standard manufacturing methods
Yet, the producers now have the knowledge and the technology also for complex materials. Ceramics, titanium or exotic materials such as bronze and tungsten: the companies have reached a very high technological standard. The consumer has at the end empty-handed: he can no longer distinguish whether he has acquired a real or incorrect product. And at least he-can understand MA-with some products after Jack, what business was now the better.
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