The Sari According to Herm S

Time o the Western economies are facing are one of the most serious crises in their history, the luxury industry is found in the obligation of IRBs conquest of new markets. Herm s, which has just launched a collection of saris e fate in the Indian market, also understood…

The year 2011 has d goal under the best auspices for the giants of luxury g (the LVMH and others quickly showing record growth rates), they will eventually not t s saved by the hundred feedings stock d r: since August, the Herm s shares have lost 12%, those of the pr Richemont group of 20% and 40% Prada…

Suffice to say that this ambient morosit pushes these turn even more to the emerging countries, whose economy has never also flourishing (Asia in 2010 became the first march of Dior, far ahead of the United States). In practice, if LVMH does the sine not on to seductive luxury store openings and if Chanel No h site not d locate some of its wire s d, s Herm has he chosen to op way rer a subtler touch…

This season, the family business has thus decided to launch the Indian territory an Edition limited to saris honoring the traditions of the country. These have indeed benefited from the competition of the artist Sunita Kumar, whose one of the saris – enti especially scarves constitutional Herm was able to convince Jean-Louis Dumas. This collaboration are then n two types of saris (a 4,570 euros, the another 6,100 euros), as the rich Indian – who continue to wear this IP this traditional during special occasions – are likely to tear out.

D lying high and hard all d market marketing, the statements of Bertrand Michaud – President of Herm d India – however leave us a bit dubious. Adapting so Indian culture and honoring its customs, Herm s could not be better if take to bring the l elegant little by little the country succumb to Birkin, Kelly and other s carr in silk…

like the launch in 2008 of the company China Shang Xia, this initiative could also well d butcher on the creation of a new entity luxury m lant Herm s know-how and local handicrafts, and allow the fief of the Dumas family to invest the Indian market smoothly…

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