The Evolution of the Bra

The evolution of the BRA

Years of our youth or our parents, if ever there was a decade which has known great changes of mentality, it’s the 1970s. At that time, society becomes aware of its problems, new generation then began a revolution that translates through art, literature or even fashion. In this world deeply upset by may 68 and its claims of freedom, the women began a struggle for their rights. A symbol: the bra.

The Evolution of the Bra 1

With the promulgation of the law Veil authorizing the voluntary interruption of pregnancy, the creation of a State secretariat for the status of women and the establishment of a women’s day, sexual liberation is underway and the BRA, symbol of Puritan morality, is simply dismissed, burned or reduced to its simplest use. The women claim their autonomy and independence in turning away from the purpose of the fantasy of these gentlemen.

The lingerie industry must deal with this unprecedented upheaval. For the first time, these are the women who will decide what they wear, and will shake the established orders of bourgeois and misogynistic society. To sell, we’re Reinventing then lingerie by returning to the basics: functionality, comfort, lightness and naturalness are the watchwords. Bras become tight and transparent, their preformed caps and without seams; and the panties, low waist.

The Evolution of the Bra 2

The famous brand Lou is one of the first to dare to change and became known worldwide thanks to its famous “Lou nets” and “V of Lou.

Chantelle launches his ‘Party’ model in lace from calais who becomes a real bestseller and sign ‘Challenge’ (“technological” implied) his first bra molded for a natural look and a perfect outfit.

The Evolution of the Bra 3

 

Janesportsbras creates the first halter sports bra and the first strapless BRA, but also some creations like the heart clip, that clip is in front, the first garter belt bikini or thong.

That’s a nice proof that fashion is not ‘that’ superficial and created from scratch by a materialistic society. The ‘real’ mode is not only aesthetic but it is above all a testimony to our history: our way of life and our way of thinking, have a direct influence on the way they dressed.

Gallery

Glamour charts the evolution of the bra over the past 500 …

Glamour charts the evolution of the bra over the past 500 ...

Source: www.dailymail.co.uk

Christmas Photos of Eva Marie, Melina, Mickie James …

Christmas Photos of Eva Marie, Melina, Mickie James ...

Source: www.womens-wrestling.com

The Evolution of Bulla

The Evolution of Bulla

Source: www.youtube.com

Alcuin and Flutterby: UFOs – ETs – Angels

Alcuin and Flutterby: UFOs - ETs - Angels

Source: alcuinbramerton.blogspot.com

Disc Brake Pad and Hardware Kit-Z17 Evolution Plus fits …

Disc Brake Pad and Hardware Kit-Z17 Evolution Plus fits ...

Source: www.ebay.com

SMART ForTwo Brabus specs & photos

SMART ForTwo Brabus specs & photos

Source: www.autoevolution.com

Torrie-Wilson-109

Torrie-Wilson-109

Source: www.sawfirst.com

Carlos Santana Apologizes For Beyonce Comment

Carlos Santana Apologizes For Beyonce Comment

Source: www.popsugar.com

Angel Crystal Kriel – Mitsubishi Evo 9

Angel Crystal Kriel - Mitsubishi Evo 9

Source: sxdrv.com

Mullvadar

Mullvadar

Source: newtonbloggen.wordpress.com

Evolution Mesh Racerback Bra – Black

Evolution Mesh Racerback Bra - Black

Source: www.pomelofashion.com

Donna Karan Evolution Bra

Donna Karan Evolution Bra

Source: www.freshpair.com

Pippa Evolution Bra | Shopgirls

Pippa Evolution Bra | Shopgirls

Source: www.shopgirls.ca

Hanes Women’s Comfort Evolution Wire-Free Bra

Hanes Women's Comfort Evolution Wire-Free Bra

Source: www.kmart.com

Knix Wear Evolution Reversible Bra

Knix Wear Evolution Reversible Bra

Source: travelsmith.com

Womens Supportive Bra

Womens Supportive Bra

Source: www.travelsmith.com

How the Evolution of Social Media is Impacting the …

How the Evolution of Social Media is Impacting the ...

Source: www.slideshare.net

Hanes Comfort Evolution Lace Wirefree Bra | Bras

Hanes Comfort Evolution Lace Wirefree Bra | Bras

Source: www.shopmyexchange.com

Jeana Brock | The Bra Board

Jeana Brock | The Bra Board

Source: www.pinterest.com

The Evolution Of Bras Says A Lot About Women’s Bodies …

The Evolution Of Bras Says A Lot About Women's Bodies ...

Source: huffingtonpost.com

 

Related Posts