The fashion sports long became something more than a simple rage or fleeting trend. It is now NET – Porter who dares to launch its own sportswear shop Apart from its main brand. Will be called NET – Sporter We will see the next July 9.
Brands want to dress its customers of other lines of street fashion, so this step is very logical and represents the maturation of the sector. Own net – Porter President, Alison Loehnis, says that the idea of this launch came six months ago, According to the Telegraph.
“We already work with big brands involved in the sport, as Adidas by Stella McCartney, Lucas Hugh and Nike and wanted to offer a broader and more specific to the part of sportswear,” says Alison Loehnis.
In net – Sporter will have a mix between luxury brands and accessible. In total there will be 37 brands It will cover 11 sports like tennis, goal, yoga, running and even surfing.
The company that Natalie Massenet It was founded in 2000 and which revolutionized the sale of online, now owned luxury of Richemont, after the purchase of 93% of the capital in 2010 of $ 533 million, will have with net – Sporter third web of company after NET – Porter and Mr. Porter, the website dedicated to men fashion.
Via | Telegraph
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