Hedi Slimane wasn’t going to get to Yves Saint Laurent as if a name more in question. It was clear that it would seek a return to the firm and provide your style; clear that a possible change of brand name to Saint Laurent Paris the rebellion is quite risky. At least, the logo remains.
WWD reports of this possible change in brand that now comes only as a rumor, though so a good number of news and the final H & M launches a new chain of higher cost. The presentation of the collection spring-summer 2013 It would be possible to start point.
Yves Saint Laurent would be without the Yves with the intention of modernizing the firm, rejuvenate it and other attempts that could end badly with a bag on his head. At least the logo remains, and is the work of Adolphe Jean-Marie Mouron It is a world that no one with a little logic should touch.
The mere fact of thinking about a name change in one of the most iconic brands of fashion already cause more than one chill to those in charge of marketing and sales. A more modern subfirma with the name of Saint Laurent would be a more logical that this possible renewal step by the PPR Group brand.
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