This is a small sensation: the Saint Laurent fashion house announced again to tailor Haute-Couture fashion. The first models were presented already.
In January 2002 the last haute couture collection by Yves Saint Laurent was with a magnificent feast at the Centre Pompidou shown, at the time of the namesake personally tailored. It was also the last collection of the fashion genius at all, which then 2008 completely withdrew to his death out of fashion at the same time. No one had believed that the brand would ever return to “High tailoring” of Haute Couture. The bigger the surprise now!
Couture comeback ‘Yves Saint Laurent’-Comeback =
The fashion house announced that Creative Director Hedi Slimane works since the beginning of his work 2012 for Saint Laurent Couture project. Produced to the pieces for women and men and only “good friends of the House” in the new Couture Department in a Palace from the 17th century, the L’ Hotel de Senecterre, in the Paris rue de l ‘ Universite. It will not be official Couture shows.
The garments are marked with a hand-embroidered, numbered “Yves Saint Laurent”-ivory silk Couture label. Thus, after the fashion House since 2012, simply under the name of “Saint Laurent” presented its prêt à porter collection and sold it, “Yves Saint Laurent” brand in the fashion will return. On the “Saint Laurent” Web page and Twitter were first, coherent pictures of the new Couture line shown, also from the “Golden” customer book:
Haute Couture is not dead!
The return of the fashion house Yves Saint Laurent shows: the Haute Couture is more alive than ever. Again, the downfall is prophesied the “high tailoring”. But lately, they experienced a real boom, stony regular customers remain loyal to the couture houses, to appreciate the tradition craft in times of fast fashion.
At Chanel, the flagship of Parisian Haute Couture, sales of Couture dresses in the first half of the year were 2014 increased by 20 per cent, for Valentino by 30 percent, reported the industry journal “women’s wear daily”. In General, there is also an increase in Haute Couture ateliers, so again more (young) fashion houses, which meet the stringent requirements of the couture control institution “Chambre Syndicale de la Haute Couture” Haute Couture tailor.
And it’s not only aged Millionaire gattins, which belong to the Haute Couture clientele. As also reported “WWD” and Dior CEO Sydney Toledano cited, afford the sinfully expensive clothes more and more younger customers between 30 and 40 years.
Exactly this target group should also Saint Laurent and its Chief Designer Hedi Slimane have in mind. Because although the prêt à porter collections and the style of Slimane for Saint Laurent are controversial fashion critics – among young people, they are cult and the pieces are selling bread despite extremely high prices (dresses start blouses at 800 to 1000 Euro) as cut.
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