To one advance to take: it’s almost a shame that press trips are becoming increasingly rare – especially so extensive sightseeing like Barbour or Zakaria (you remember?). And no, I’m not the benefits to star and Heititeiti time at this point. A look behind the scenes is that much more valuable than a simple collection presentation in the main showroom. While press trips were still firmly scheduled tours of any editorial a few years ago, are invitations sent out today only very rarely. The reason? Three days instead Tippserei on the computer are long to expensive for the Publisher. How bad, non? Behind-the-scenes are impressions, insights into the production and talks with employees much more valuable than Lookbook and catwalk images – at least at regular intervals.
Reason enough, the invitation of Barbour and the production “made in England” to assume of course and without a doubt: how is made in North-East England? Where does this iconic wax jacket at all? And what’s the story behind it at all? Louder questions in my head, very many answers in the luggage, and a step-by-step photo book on top. Three days Barbour press trip – Part 3:
Aka the final in the production site of Barbour:
Catalog title 1935 MNC _75090_pic_11b.tif Barbour fisherman beacon booklet beacon farmer Motorcycling Suits Ploughed Field Weather Comfort Barbour Catalogue 1955 magazine picture post 1951 beacon Oilskins Barbour tourist trophy 1965 East Germany team John Barbour 2
As John Barbour in 1984 founded his company in family hands until today in South Shields , he knew exactly what had to look like the perfect jacket for the region: you should withstand the weather conditions from South Shields – and especially water proof be – because fishermen have been among the main target group. The clothing was treated initially with stinking fish oil to protect from moisture, Barbour later treated his textiles with a Spezielwachs – and should make for a revolution. The iconic wax jacket was born and with their cutting techniques perfected over the years to protect from rain and wind. Until many decades later followed the known check pattern inside – to start of production using a variety of Plaid materials found on the market, for the individual customization of the jackets. Over the years perfected the production’s entire collections from the bar which was formed and John Barbour supplied the British army with protective coat.
Today, the iconic wax jackets in South Shields are produced, while the production other creations of the brand now moved for cost reasons in other countries such as Portugal, Bulgaria and Turkey. The tradition is at home but continue: for image reasons and continue to confront the region’s responsibility, because Barbour is one of the main employers in South Shields and founded for the specific production of wax jackets even its own school, the craft to protect and the production a few years ago „ made in England “ to be able to continue.
And what finally happens on site? Production and customer service – and with the latter we begin right?:
Old, beloved wax jackets here get a make-over, because: the holder of a Barbour wax jacket can after so many years in fact just her separated from. The reason: The jacket is beautiful with the years and gets its very own character. Here on the ground (is ’ s in Germany, her loved ones), provided first jackets help to waxed and impossible made possible. See for yourself:
The contents of a wax jacket of aka Pocket remains of the carrier of aka finds from all walks of life.
And the old models come a part: completely ripped and out. Links: Old model. Right: New panels, which arrives will.
These models are still waiting for their make-over.
The matching lining – ever after from what year the model, needs a different pattern.
And these two models were already completely machined – almost: must right by the station. Every lady in the customer service care from A to Z a jacket model. Alone from January till end of February jackets were brought here 2300 back to front man. It takes approximately 4 to 6 weeks before a wax jacket is again afloat after shipping and comes back to the carrier. The special wax! And he is incorporated within about 20 seconds warm table, on the jacket. And the excess will be removed in the connection. Yes, also such pieces recorded with arrive here: Home nibbled by the Rottweiler.
And like on the left, the Rottweiler jacket will look soon.
And how is the jacket ever made?
Step-by-step: the iconic home Barbour wax jacket
And here produced the Bedale, Beaufort and all the other 50 classics.
The wax-impregnated textile comes from Scotland and Northern Ireland and is first cut into equal length paths
100 lanes are cut at the same time in the various patterns. And then goes even about to put all the pieces together again: step by step.
Launches teamwork: each seamstress has their Department.
So no kink occurs textile runs through this tube and sewn along. Even the tiniest detail has to be made here. The Interior of the jacket. Now move the pattern. The a seamstress is finished, placing your stitched result in a basket behind and there sitting seamstresses work further with it. The discipline of a King: The bags! Arranged in row and link. Here everything in teamwork works. One striking most of all: the good mood among the women, the loud music, which ensures a relaxed atmosphere through the machine noise and regular Pausen.Eigene work done? Then everything is suspended and the gripper is pushed further.
Know where must the rivets out and marked the places …
With yellow dots. Her colleague finally ensures that the rivets are used correctly.
Zack, finished and packaged. 650 finished wax jackets make the ladies a day – 3000 a week. And while they need just time up to 1.5 hours of the cut to the last stitch – means: 160 items for a Bedale model. We pull our hat and bow deeply.
And samples are produced beforehand of course also local – as well as custom-made for Hello Kitty. And a look at the archive was not omitted:
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To clarify to one: A press trip is of course an invitation but cannot be equated with a paid cooperation. What is published or not, the editor decides that at the end of itself (and if it is not an advertiser, then anything needs take place – like us). For this reason, I can say in good conscience that we were stretched us at this point not in front of the cart of a brand, but actually and out of full conviction behind the philosophy and the design of the brand are – otherwise we would wear the jackets probably even not already for years myself. Why Barbour at this point so seemingly omnipresent took place?
I just like a diary wanted to take because you with my snapshots behind the scenes, you liked show exactly how a press trip and which trivialities are so important to the overall impression: and here I speak not from great hotel beds or delicious appetizers, but from a sense of life, the philosophy of the brand, the attitude to life and a stunning family history that goes with their company in the fifth generation. I am very happy to have looked behind the scenes anyway, and am very pleased if a or the small travel has prepared me to Newcastle others at least as much fun.
One thing finally seems certain: even 350 Euro for such a jacket are still far too little if you look at the amount of work. Although the seamstresses are terribly fast, but we are talking about hand work. Maybe we should more often just keep that in mind.
All loved ones thanks for this really interesting journey, dear Barbour team, love INA and love Franzi. 1000 thanks for so much great laugh, love Julie heart lost heart away!